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COSCO SHIPPING Deeply Engaged in the Boao Forum for Asia Annual Conference 2018

Date:2018-04-17 Read times: font size:[ L M S ]

Xinhua News: The opening ceremony of the Boao Forum for Asia (BFA) Annual Conference 2018 was held in Boao, Hainan Province on the morning of April 10. Chinese President Xi Jinping attended the opening ceremony and delivered a keynote speech entitled Openness for Greater Prosperity, Innovation for a Better Future, stressing that all countries shall move with the times, be dedicated to openness and win-win outcomes, be brave to change and break new ground, and keep striving for a community with a shared future for mankind. China will unwaveringly carry out reform and opening-up, adopt new major measures to pursue further opening, and work together with other countries in the world to create a better tomorrow for Asia and the world. 

Photo by Li Xueren, Xinhua News

Chinese President Xi Jinping held talks with the Chinese and foreign entrepreneurs participating in the BFA Annual Conference 2018 on April 11. Capt. Xu Lirong, Chairman and Party Secretary of COSCO SHIPPING attended the meeting on invitation, and made a speech as the only representative of a centrally-administered SOE among the nine participating entrepreneurs. Prior to the meeting, Capt. Xu Lirong had taken part in the opening ceremony of the BFA Annual Conference 2018, and listened to the keynote speech delivered by President Xi Jinping.

During the meeting, Capt. Xu Lirong shared his own thoughts on the keynote speech made by President Xi Jinping, and said that COSCO SHIPPING had been actively implementing the Belt and Road Initiative. So far, it has put 180 containerships into service for the countries engaged in the Belt and Road Initiative, established 135 shipping routes, and invested into 16 ports and terminals, with the shipping volume increasing by 35% year on year. The Greek Port of Piraeus run by COSCO SHIPPING has become a model of achieving shared growth through discussion and collaboration, and won wide acclaim from the local people. Capt. Xu also reported to President Xi Jinping the outcomes of the parallel session “The Future of Logistics” hosted by COSCO SHIPPING during the annual conference. Capt. Xu said the international logistics industry shall play a major role in promoting the Belt and Road Initiative, and work together to build a highly efficient modern logistics system in order to provide a solid guarantee for global trade and make its due contribution to the healthy development of the Asian and even world economy as well as the building of a community of shared future for mankind.

Catching wide attention from the world, the BFA Annual Conference 2018 is the first diplomatic event hosted by China after the 19th CPC National Congress. As a core service brand owner of the Annual Conference, COSCO SHIPPING has successfully completed the service tasks for this year’s conference for the 18th consecutive year, showing its high service quality again and winning high praise from the foreign dignitaries, BFA Secretariat and participating guests from various countries.

Different from the previous years, COSCO SHIPPING has been more deeply engaged in the Boao Forum for Asia Annual Conference 2018.

Hosting the first session on “The Future of Logistics”

It was the first logistics-themed parallel session since the establishment of the BFA, and the first session hosted by COSCO SHIPPING during the BFA annual conferences.

Representatives and stakeholders from the global logistics supply chain as well as upstream and downstream stakeholders had an in-depth discussion on the changing logistics industry and reached a consensus on jointly promoting the prosperity of global economy and trade. The session attracted more than 150 representatives from the fields of global shipping, logistics, ports, trade, shipbuilding, railway transportation and machinery manufacturing, as well as financial and consulting services.


The session on “The Future of Logistics”

Ubiquitous COSCO SHIPPING elements in forum service

The ubiquitous COSCO SHIPPING elements in forum service have left a deep impression on the Chinese and foreign political dignitaries, guests and media reporters who attended the annual meeting. The brand image seen everywhere has fully displayed that COSCO SHIPPING is a new and large international corporation which has a profound relationship with the BFA. 

Electric shuttle buses with the logo of COSCO SHIPPING travel back and forth between the venues and different areas, providing guests with efficient and comfortable service. 

At the entrances and exits of the venues, accommodation and dining areas, guides who are dressed in local ethnic minority costumes of Hainan and holding a card with the image of Capt. Panda are ready to provide guidance.

Big advertisements of COSCO SHIPPING are added to four areas, including the roof of the Golden Coast Hotel. The “COSCO SHIPPING” green sculpture and logos on office building roofs are used to display corporate image.

Top management of COSCO SHIPPING and its subsidiaries fully participated in the annual conference

During the BFA Annual Conference 2018, Chairman and Party Secretary of COSCO SHIPPING Capt. Xu Lirong was invited to the opening ceremony and listened to the keynote speech delivered by President Xi Jinping. He also attended the symposium with Chinese and foreign entrepreneurs chaired by President Xi Jinping, and the symposium organized by Chairman of the State-owned Assets Supervision and Administration Commission of the State Council (SASAC) Xiao Yaqing to study the important speech given by President Xi Jinping.

Prior to the annual conference, Capt. Xu Lirong accompanied Mr. Zeng Peiyan, then Vice Chairman of and Chief Representative from China to the BFA, in a field trip to inspect the preparatory work for the conference.

Capt. Xu Lirong accompanies Mr. Zeng Peiyan to inspect preparations for the annual conference

During the annual conference, Capt. Xu Lirong attended the meetings of the Sitting Council of Advisors of BFA and the Newly Elected Council of Advisors of BFA, as well as the BFA General Meeting of Members.

Capt. Xu Lirong attends the Meeting of the Newly Elected Council of Advisors of BFA

Capt. Xu Lirong was also invited, as a guest speaker, to address the session of “The Future of Logistics”.

Capt. Xu addresses the session on “The Future of Logistics”

During the annual conference, Executive Vice President and Deputy Party Secretary of COSCO SHIPPING Sun Jiakang, Executive Vice Presidents of COSCO SHIPPING Huang Xiaowen and Yu Zenggang, and Assistant to the President of COSCO SHIPPING Han Jun attended the sessions on “The Future of Logistics” and “SOE Reform” and the symposium hosted by the SASAC. Yu Zenggang also participated in the CEO Roundtable of The Belt & Road: Cases Studies & Success Stories. Executives from COSCO SHIPPING Lines, COSCO SHIPPING Energy, COSCO SHIPPING Bulk, COSCO SHIPPING Specialized Carriers and COSCO SHIPPING Ports were also present at the events.

Representatives of SASAC and centrally-administered SOEs are studying the important speech given by President Xi Jinping

In addition, top management of COSCO SHIPPING including Capt. Xu Lirong and heads of its subsidiaries met with Group Chairman and CEO of DP World Sultan Ahmed Bin Sulayem, President of KTZ Kanat Alpysbayev and Chairman of Boston Consulting Group Hans-Paul Bürkner, and attended the exchange meetings organized by the Hainan and Guangdong provincial governments.

Since the establishment of the BFA, COSCO SHIPPING has been responsible for the construction and services of the annual conferences to serve China’s overall diplomacy. The BFA annual conferences have become a major platform for COSCO SHIPPING to display its image and promote its brand.

Early construction

A highlight of the annual conference 2018 was “holding the conference in one place”. For this purpose, COSCO SHIPPING increased investment in maintenance and renovation. To meet the accommodation requirements of foreign heads of state and political dignitaries, COSCO SHIPPING launched the Golden Coast Hotel maintenance and renovation project (Phase-I) within an area of about 16,000 square meters, creating first-class hardware conditions for important foreign missions during the annual conference. In addition, COSCO SHIPPING Boao Co., Ltd. initiated five special projects for the conference.

Quality services

To satisfy the participants’ needs for accommodation and travelling, COSCO SHIPPING Boao  adopted a customer-oriented strategy and further improved its services to make guests and representatives feel more comfortable and satisfied.

Strict security measures

In order to ensure the activities carried out in a safe, smooth and orderly way, COSCO SHIPPING Boao enhanced the top-level security design and worked out the Security Work Plan for the Boao Forum for Asia Annual Conference 2018. It also organized more than 100 pre-job training programs and over 50 fire drills, while improving the emergency response plans for credential management, power supply, traffic support, and fire safety before the annual conference.


As President Xi Jiping said, “It has been a long time since we last met, and I hope it will be a long time before we have to part.”


COSCO SHIPPING is looking forward to meeting global guests at the next BFA annual meeting.


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